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About Us

Founded in 2004, Popular UK Pte Limited ("Popular UK") is a subsidiary of Popular Holdings Limited ("POPULAR").
POPULAR is a Singapore-based company that publishes, distributes, and retails books for both the educational and general fiction markets in Singapore, Malaysia, Hong Kong and other parts of the world. It currently carries out its publishing activities through subsidiaries operating in Singapore, Malaysia, Hong Kong, Macau, Taiwan and Canada. Its bookstore operations currently have a network of over 187 POPULAR bookstores in Singapore, Malaysia and Hong Kong. Its businesses span across retail, distribution, publishing, property and food and beverage.
Popular UK has its core publishing in English graded readers under the ROBIN imprint. These graded readers cover a wide range of topics which are of interest to children between the ages of 1 and 8. There are four levels, starting with Foundation followed by Easy Start, Beginner and Elementary.
All Robin readers are i-Pen readable, allowing children to read and listen to the stories wherever and whenever they want. With the i-Pen, children can enjoy a reading experience beyond the printed word. They can reveal embedded speech and sound effects simply by touching the illustrations with the i-Pen.
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